B U S I N E S S A N A L Y S T 10.2 R E S T S E G M E N T A T I O N T A S K
Target Map Endpoint
Thematically shades selected Tapestry segments in a single color. This map helps you determine where your target segments are located.
Availability: Business Analyst Server.
URL Example
http://localhost:6080/arcgis/rest/services/DefaultMap/MapServer/exts/BAServer/TargetMap/execute
Specific Parameters
Parameter |
Description |
|---|---|
AnalysisExtent (required) |
Analysis extent. Type ExtentData. |
SegmentationBase (required) |
Segmentation base. Use the GetSegBases lookup operation to query available segmentation bases. Type string. |
SegmentationLevel (required) |
Segmentation level ID. Use the GetSegmentationLevels lookup operation to query available segmentation level IDs and names. Type string. |
SelectedSegments (required) |
Other Parameters
Parameter |
Description |
|---|---|
OutputType (required) |
Array of task output options. Options for this endpoint include rendering an output image (GetMapImage), creating a feature layer for subsequent analysis (GetFeatureClass), and creating a report (GetReport). Type array of TaskOutputType. |
ActiveDatasetID (optional) |
ID of the active dataset. Type string. Default: ID of the first available dataset. |
f (optional) |
Response format. Type string. Available formats: HTML, JSON, PJSON, XML. Default: HTML. |
IsFullErrorMessage (optional) |
Mode for composing error messages. Type boolean. Default: false. |
OutputAnalysisItem (optional) |
Configuration options for storing the output feature layer in the repository. This will enable viewing and working with the output result in subsequent tasks. Type esriFolderItem. |
OutputReportItem (optional) |
Configuration options for storing the output report in the repository. This will enable viewing and working with the output result in subsequent tasks. Type esriFolderItem. |
OutputSpatialReference (optional) |
An option specifying the spatial reference to return the output feature layer. Type SpatialReference. If this parameter is missing, the output record set will be returned in the default spatial reference. See Get Default Spatial Reference lookup operation to query the default spatial reference. |
RenderingParameters (optional) |
Configuration options for rendering output when GetMapImage option is specified in the OutputType parameter. Type RenderingParameters. |
ReturnGeometry (optional) |
An option specifying the presence of the shape attribute in the returned record set. Type boolean. Default: true. |
StandardReportOptions (optional) |
Report parameters. Type ReportOptions. The TemplateName parameter is ignored. |
token |
Authentication token. This parameter is required if your Business Analyst Server is secured. Type string. |
Returns
Variable of type TaskResultOutput
Remarks
You can create a target map based on a selection of target segments. This type of map is commonly referred to as hot spot analysis. The Target Map illustrates geography locations that are assigned these target segments. This map helps you find areas of your target segments. You can use this map to direct your marketing efforts or locate a new site selection in areas where there are high concentrations of your target segments.
With this endpoint, the AnalysisExtent parameter specifies the market area to thematically shade locations, the SegmentationBase parameter specifies the base for assignment segments to geography sites, the SegmentationLevel parameter specifies the ID of a segmentation level, and the SelectedSegments parameter specifies the list of IDs of Tapestry segments of your interest.
The following is a practical example of how you can use this endpoint to help locate a new store and direct marketing efforts to the best locations. Assume that you have a store location in the San Diego, California area. You have a set of customer records for this store location. This particular store has been very successful, and you would like to locate a new store in San Diego in an area where the same types of customers are located. Once the new store is constructed, you want to better direct your marketing efforts for the new store and reach as many of your target customers as possible.
You would start by creating a target segmentation profile of the existing San Diego customers using the Profile by Table Geocoding endpoint. Then, you would create a base segmentation profile of San Diego County using the Profile by Area Summation endpoint. Once the profiles are created, you can create a Customer Tapestry Profile Report using these two profiles. The results of the report indicate that your existing store has three core segments. See the examples below:
2—Suburban Splendor
4—Boomburbs
6—Sophisticated Squires
Each of these segments has an index and a percent composition that is relatively high. You can conclude that you are dominating in these segments because these segments have a high index and make up a large portion of your customers.
If you are going to locate a new store in the San Diego area, you will want to find a location that has a high concentration of these core target segments. For example, you would create a map that illustrates the areas that are assigned to one of these three target segments within San Diego. Unlike the Target Penetration Map, the Target Map simply illustrates areas that are uniquely assigned to one of the three target segments. By default, areas that are shaded red are included in the core selected target segments. The image below illustrates how this may look.
You can use this map to guide your real estate department in selecting a new store location. You can also use this map to direct your marketing efforts in these same ZIP Codes. For example, you may want to place advertisements on billboards in these areas. In both cases, the areas shaded red are the best locations.
Usage Tips
• To best determine what segments to include in the Target Map, you should analyze the output from the Customer Tapestry Profile Report.
• The segmentation base can be generated using total adult population or total households.
• Total adult population includes individuals 18 years or older.
• You may want to create a Game Plan Chart to help guide you in the selection of your segments.
• This method creates a binary shaded map. All locations shaded red are in the selected segments you define.
Example Usage
The example below generates a feature layer and report describing areas of interest within an analysis extent. The areas have a dominant market Tapestry segment code equal to a specified value.
NOTE: See Get Segments lookup operation to query available Tapestry segments.
Response
{
"results":
[
{
"paramName":"OutputFeatureClass",
"dataType":"GPFeatureRecordSetLayer",
"value":
{
"geometryType":"esriGeometryPolygon",
"spatialReference":
{
"wkid":4326
},
"fieldAliases":
{
"OBJECTID":"Object ID",
"NAME":"NAME",
"ID":"ID",
"HH01":"HHs:Top Rung",
"HH02":"HHs:Suburban Splendor",
"HH03":"HHs:Connoisseurs",
"HH04":"HHs:Boomburbs",
"HH05":"HHs:Wealthy Seaboard Suburbs",
"HH06":"HHs:Sophisticated Squires",
"HH07":"HHs:Exurbanites",
"HH08":"HHs:Laptops and Lattes",
"HH09":"HHs:Urban Chic",
"HH10":"HHs:Pleasant-Ville",
"HH11":"HHs:Pacific Heights",
"HH12":"HHs:Up and Coming Families",
"HH13":"HHs:In Style",
"HH14":"HHs:Prosperous Empty Nesters",
"HH15":"HHs:Silver and Gold",
"HH16":"HHs:Enterprising Professionals",
"HH17":"HHs:Green Acres",
"HH18":"HHs:Cozy and Comfortable",
"HH19":"HHs:Milk and Cookies",
"HH20":"HHs:City Lights",
"HH21":"HHs:Urban Villages",
"HH22":"HHs:Metropolitans",
"HH23":"HHs:Trendsetters",
"HH24":"HHs:Main Street USA",
"HH25":"HHs:Salt of the Earth",
"HH26":"HHs:Midland Crowd",
"HH27":"HHs:Metro Renters",
"HH28":"HHs:Aspiring Young Families",
"HH29":"HHs:Rustbelt Retirees",
"HH30":"HHs:Retirement Communities",
"HH31":"HHs:Rural Resort Dwellers",
"HH32":"HHs:Rustbelt Traditions",
"HH33":"HHs:Midlife Junction",
"HH34":"HHs:Family Foundations",
"HH35":"HHs:International Marketplace",
"HH36":"HHs:Old and Newcomers",
"HH37":"HHs:Prairie Living",
"HH38":"HHs:Industrious Urban Fringe",
"HH39":"HHs:Young and Restless",
"HH40":"HHs:Military Proximity",
"HH41":"HHs:Crossroads",
"HH42":"HHs:Southern Satellites",
"HH43":"HHs:The Elders",
"HH44":"HHs:Urban Melting Pot",
"HH45":"HHs:City Strivers",
"HH46":"HHs:Rooted Rural",
"HH47":"HHs:Las Casas",
"HH48":"HHs:Great Expectations",
"HH49":"HHs:Senior Sun Seekers",
"HH50":"HHs:Heartland Communities",
"HH51":"HHs:Metro City Edge",
"HH52":"HHs:Inner City Tenants",
"HH53":"HHs:Home Town",
"HH54":"HHs:Urban Rows",
"HH55":"HHs:College Towns",
"HH56":"HHs:Rural Bypasses",
"HH57":"HHs:Simple Living",
"HH58":"HHs:NeWest Residents",
"HH59":"HHs:Southwestern Families",
"HH60":"HHs:City Dimensions",
"HH61":"HHs:High Rise Renters",
"HH62":"HHs:Modest Income Homes",
"HH63":"HHs:Dorms to Diplomas",
"HH64":"HHs:City Commons",
"HH65":"HHs:Social Security Set",
"HH66":"HHs:Unclassified",
"Value":"Value"
},
"fields":
[
{
"name":"OBJECTID",
"type":"esriFieldTypeOID",
"alias":"Object ID"
},
...
{
"name":"Value",
"type":"esriFieldTypeString",
"alias":"Value",
"length":3
}
],
"features":
[
{
"geometry":
{
"rings":
[
[
[
-122.540842,
38.003737
],
...
[
-122.540842,
38.003737
]
]
],
"spatialReference":
{
"wkid":4326
}
},
"attributes":
{
"OBJECTID":1,
"NAME":"060411082.002",
"ID":"060411082002",
"HH01":0,
"HH02":0,
"HH03":0,
"HH04":0,
"HH05":0,
"HH06":0,
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"HH20":0,
"HH21":0,
"HH22":0,
"HH23":1140,
"HH24":0,
"HH25":0,
"HH26":0,
"HH27":0,
"HH28":0,
"HH29":0,
"HH30":0,
"HH31":0,
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"HH34":0,
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"HH62":0,
"HH63":0,
"HH64":0,
"HH65":0,
"HH66":0,
"Value":"Out"
}
},
...
{
"geometry":
{
"rings":
[
[
[
-122.367922,
37.830047
],
...
[
-122.367922,
37.830047
]
],
...
[
[
-122.420391,
37.863433
],
...
[
-122.420391,
37.863433
]
]
],
"spatialReference":
{
"wkid":4326
}
},
"attributes":
{
"OBJECTID":145,
"NAME":"060750179.021",
"ID":"060750179021",
"HH01":0,
"HH02":0,
"HH03":0,
"HH04":0,
"HH05":0,
"HH06":0,
"HH07":0,
"HH08":0,
"HH09":0,
"HH10":0,
"HH11":0,
"HH12":0,
"HH13":0,
"HH14":0,
"HH15":0,
"HH16":0,
"HH17":0,
"HH18":0,
"HH19":0,
"HH20":0,
"HH21":0,
"HH22":0,
"HH23":0,
"HH24":0,
"HH25":0,
"HH26":0,
"HH27":0,
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"HH63":0,
"HH64":0,
"HH65":0,
"HH66":0,
"Value":"Out"
}
}
]
}
},
{
"paramName":"TargetMapReport.PDF",
"dataType":"GPDataFile",
"value":
{
"url":"http://localhost/arcgisoutput/_ags_T993A7005B45078BD7703A8A1E8BEB.pdf"
}
}
],
"messages":
[
]
}
NOTE: The response has been abbreviated where "..." is noted.
JSON Response Example Rendered with the ArcGIS API for JavaScript
See Also
• Tapestry Profile Report Endpoint