An overview of the Business Analyst toolbox

The Business Analyst toolbox provides advanced analysis tools and an extensive library of data from industry-leading data providers. Tools are provided to solve a variety of site location and marketing problems.




Provides a series of analytical tools to evaluate stores and customers

Customer Setup

Prepares customer data for use in Business Analyst


Advanced forecasting and probability modeling tools


Various standard and custom reports used to output results of Business Analyst

Segmentation Analysis

Allows advanced analysis of segmentation data

Segmentation Profiles

Profiles and prepares segmentation data for use in other tools

Store Setup

Prepares store data for use in Business Analyst

Thematic Maps

Creates thematic maps based on Business Analyst data

Trade Areas

Generates specific boundary layer outputs based on customer and/or store data

Business Analyst toolset summary

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