FRAMES | NO FRAMES
ProfileByTableGeocoding Method

Creates a new Tapestry segmentation profile from a table of address records.

Availability: Business Analyst Server.

string ProfileByTableGeocoding ( 
    ProfileByTableGeocodingParameters  Parameters, 
    esriFolderItem                     OutputItem 
);

Parameter Description
Parameters Configuration options for analysis. Type ProfileByTableGeocodingParameters.
OutputItem (Optional parameter — can be null).
Configuration options for storing the output profile in the repository. This will enable viewing and working with the output result in subsequent tasks. Type esriFolderItem.

Returns

Variable of type String containing XML serialized segmentation profile

Remarks

Use the ProfileByTableGeocoding method when you want to create a segmentation profile based on address data.

For example, suppose you have  records with addresses of your customers. Using this method, you can create the Tapestry segmentation profile for your customers. This profile will be used as the target segmentation profile for comparison with the base segmentation profile created by the ProfileByAreaSummation method in such analysis as Game Plan Chart, Market Analysis Report, and so on.

The table below illustrates how an address table may look. Using the address information from your table, Business Analyst can append a Tapestry segment to each matched address.

Usage Tips

Examples

The example below creates a weighted market segmentation profile from a table of addresses and sales.

C# 
// Instantiate the BAServerHelper class to access analysis methods
BAServerHelper baServerHelper = new BAServerHelper();
baServerHelper.ActiveDatasetID = "USA_ESRI"; // Optional parameter
baServerHelper.IsFullErrorMessage = true;    // Default is false
 
RecordSet table = new RecordSet();
 
// Create table fields
string[] fieldNames = new string[] {
    "CUST_ID", "NAME", "ADDRESS", "CITY", "STATE", "ZIP", "STORE_ID", "SALES"
};
table.Fields = new Fields();
table.Fields.FieldArray = new Field[fieldNames.Length];
for (int i = 0; i < fieldNames.Length; i++)
{
    Field field = new Field();
    field.Name = fieldNames[i];
    field.Type = esriFieldType.esriFieldTypeString;
    table.Fields.FieldArray[i] = field;
}
// The last field is numeric
table.Fields.FieldArray[fieldNames.Length - 1].Type = esriFieldType.esriFieldTypeInteger;
 
// Create table records
table.Records = new Record[5];
table.Records[0] = new Record();
table.Records[0].Values = new object[] {
    "101", "CUST1", "2355 Pine St.", "San Francisco", "CA", "94115", "1", 12343
};
table.Records[1] = new Record();
table.Records[1].Values = new object[] {
    "102", "CUST2", "2501 California St.", "San Francisco", "CA", "94115", "1", 10008
};
table.Records[2] = new Record();
table.Records[2].Values = new object[] {
    "103", "CUST3", "563 Ruger St.", "San Francisco", "CA", "94129", "2", 3200
};
table.Records[3] = new Record();
table.Records[3].Values = new object[] {
    "104", "CUST4", "301 Finley Rd.", "San Francisco", "CA", "94129", "2", 15802
};
table.Records[4] = new Record();
table.Records[4].Values = new object[] {
    "105", "CUST5", "614 Balboa St.", "San Francisco", "CA", "94129", "2", 4750
};
 
TableData tableData = new TableData();
tableData.RecordSet = table;
 
// Specify geocode data
GeocodeData geocodeData = new GeocodeData();
geocodeData.Table = tableData;
 
ProfileByTableGeocodingParameters parameters = new ProfileByTableGeocodingParameters();
 
// Set specific analysis parameters
parameters.GeocodeData = geocodeData;
parameters.SegmentationBase = "Total Households";
parameters.WeightField = "SALES";
 
// Set other parameters
esriFolderItem outputItem = null;
 
string result = baServerHelper.ProfileByTableGeocoding(parameters, outputItem);
 
ProfileData segProfile = new ProfileData();
segProfile.Description = result;

See Also