Core and Developmental Segments Segmentation Report (Business Analyst)
Summary
Displays core and developmental segments in a table with customer count and percent, market area count and percent, and index.
Usage
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To best determine what your index and percent composition threshold values should be, analyze the output from the Profile Segmentation Report.
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In most cases, the Index Threshold parameter value should be set to at least 100.
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The Percent Threshold parameter should be set so you have at least three segments in the core target group. Often, there will be a natural break in the percent composition values.
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Usually, the Target Group parameter value is based on customer records.
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The Base Segmentation Profile parameter can be generated using the Create Profile By Area Summation tool.
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If you are unclear about what to use as the Base Segmentation Profile, you can use the whole United States.
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The Base Segmentation Profile can be generated using total adult population or total households.
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Total adult population includes individuals 18 years old or older.
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You can create a Game Plan Chart to help you in the selection of your core and developmental segments.
Syntax
| Parameter | Explanation | Data Type |
BaseProfile |
The base profile used in the calculation of the index. This profile is usually based on the geographic extent of your customers. | Folder |
TargetProfile |
The target profile that will be compared to the base profile. Typically, this is based on your customers and is generated using the Segmentation Profile tools. | Folder |
SegmentMethod |
Select the method to determine how your segments will be assigned to the Core and Developmental categories.
| String |
OutputDirectoryParameterName |
The output directory that will contain the report. | Folder |
IndexThreshold (Optional) |
The value used to determine the threshold index of your analysis. | Double |
PenetrationThreshold (Optional) |
Defines the percentage of customers that meets or exceeds the percent composition threshold. | Double |
TargetGroup (Optional) |
The predefined Target Group that contains your Core and Developmental segments. | String |
CoreTarget (Optional) |
The Core Target group. Core targets should be defined as the segments that make up a good percentage of your customer base. To use this option, you must first create custom target groups with these assignments. | String |
DevelopmentalTarget (Optional) |
The Developmental Target group. Developmental targets should be defined as the segments that make up a good percentage of your customer base but don't index as well as your Core segments. To use this option, you must first create custom target groups with these assignments. | String |
TitleParameterName (Optional) |
Title for the report. | String |
ReportFormats (Optional) |
Select the desired report output format
| String |
Code Sample
# Name: CoreDevelopmentalSegments.py
# Description: Creates a Core and Developmental report using a target profile based on customers from the San Francisco tutorial data and using the US total households as the base profile.
# Author: ESRI
# Import system modules
import arview
import arcpy
arcpy.ImportToolbox("C:\Program Files\ArcGIS\Desktop10.0\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")
try:
# Acquire extension license
arcpy.CheckOutExtension("Business")
# Define input and output parameters for the Core and Developmental Segments Report tool
BaseSeg = "C:/My Output Data/Projects/Test/Segmentation/Profiles/Profile_Base/Profile.xml"
TargetSeg = "C:/My Output Data/Projects/Test/Segmentation/Profiles/Profile_Target/Profile.xml"
OutPath = "C:/temp/Output_Segmentation"
# Create Core and Developmental Segments Report
arcpy.CoreDevelopmentalSegments_ba(BaseSeg, TargetSeg, "110", "4", OutPath)
# Release extension license
arcpy.CheckInExtension("Business")
except:
print arcpy.GetMessages(2)