Game Plan Chart (Business Analyst)

Summary

Divides segments into four quadrants based on percent composition and index. Use this chart to identify core, developmental, and niche target groups.

Learn more about Game Plan Chart (Business Analyst) works

Illustration

Game Plan Chart

Usage

Syntax

GamePlanChart_ba (BaseProfileParameterName, TargetProfileParameterName, IndexThreshold, PenetrationThreshold, TargetGroup, TitleParameterName, OutputDirectoryParameterName, {ReportFormats})
ParameterExplanationData Type
BaseProfileParameterName

The base profile used in the calculation of the index and percent penetration. This profile is usually based on the geographic extent of your customers.

Folder
TargetProfileParameterName

The target profile that will be compared to the base profile. Typically, this is based on your customers and is generated using the Segmentation Profile tools.

Folder
IndexThreshold

The value used to determine the threshold index of your analysis.

Double
PenetrationThreshold

Defines the percentage of customers that meets or exceeds the percent composition threshold.

Double
TargetGroup

The Tapestry Segmentation target group that contains the segments to be used in the Game Plan Chart.

String
TitleParameterName

Title for the report.

String
OutputDirectoryParameterName

The output directory that will contain the report.

Folder
ReportFormats
(Optional)

Select the desired report output format

  • Simple XML
  • PDF
  • HTML
  • CSV
  • ZIP
  • XLSV
  • Stripped XLSX
String

Code Sample

GamePlanChart Example (Stand-alone Script)
# Name: GamePlanChart.py
# Description: Creates a game plan chart for a profile of customers in San Francisco.
# Author: ESRI

# Import system modules
import arcview
import arcpy

arcpy.ImportToolbox("C:\Program Files\ArcGIS\Desktop10.0\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")
 
try:
# Acquire extension license 
  arcpy.CheckOutExtension("Business") 
 
# Define input and output parameters for the Game Plan Chart tool
BaseSeg = "San Francisco Area Profile" 
TargetSeg = "Profile_0" 
OutPath = "C:/temp/Output_Segmentation"
 
# Create Game Plan Chart
arcpy.GamePlanChart_ba(BaseSeg, TargetSeg, "Game_Plan_Map", OutPath)
 
# Release extension license
arcpy.CheckInExtension("Business") 
 
except:
  print arcpy.GetMessages(2)

Environments

This tool does not use any geoprocessing environments

Related Topics

Licensing Information

ArcView: Requires Business Analyst
ArcEditor: Requires Business Analyst
ArcInfo: Requires Business Analyst

11/8/2010