Create Target Group (Business Analyst)
Creates target groups of profile segments.
Use the output from the Profile Segmentation Reportas a guide for creating target groups.
Customer segments that have a high percentage and high index values tend to be your best customers. Look for these segments to create core targets.
Once the target groups are created, you can use them in conjunction with the Segmentation Penetration Map tool. These maps allow you to thematically map standard levels of geography in a study area by the percent penetration of a collection of segments.
Lists segments in each target.
Name of the target group to be created.
Optional comments for target group. These comments can include information such as author, source, date, and vintage.
# Name: CreateTargetGroupFromList.py # Description: Creates a target group of selected segments from a list. # Author: ESRI # Import system modules import arcview import arcpy arcpy.AddToolbox("C:\Program Files\ArcGIS\Desktop10.0\ArcToolbox\Toolboxes\Business Analyst Tools.tbx") try: # Acquire extension license arcpy.CheckOutExtension("Business") # Define input and output parameters for the Create Target Group tool Segments = "Core=7,8,9;" # Create Target Group arcpy.CreateTargetGroupFromList_ba(sSegments, "SampleTargetGroup") # Release extension license arcpy.CheckInExtension("Business") except: print arcpy.GetMessages(2)