Rank Markets

Overview

Rank Markets create an analysis trade area or report that allows you to rank geographies in your market using one or more demographic variables.

Input Prerequisites

Trade area or boundary layers to be used for ranking are required to adequately rank markets.

Example Output

In the Rank Markets analysis, there is an option to generate a report that will include an Average Rank field in your output. This is a helpful feature to show an overall ranking of all variables when more than one ranking field is important to your decision making. For example, you might rank the top 20 counties by greatest per capita income but want to see how the ranks are affected when total population, average family size, and total housing units are included for each geography.

In the example below, the Average Rank field calculation methodology is described using a group of ZIP Code boundaries containing three demographic variables plus the area field. There are four total variables tied to five boundaries used in the ranking.

ヒント:

If you want to rank your market and display only the top N number of features, use the Number of Features for Ranking option. For example, you could rank the top 20 performing ZIP Codes in your study area.

ヒント:

Select Use All Features for Ranking if you want to rank all features in the input layer. If you don't check this option in ArcMap, only features that are within the active study area or analysis extent will be ranked.

Learn more about rank markets.