Trade Area Penetration

Trade area penetration calculates the penetration for each trade area. A Trade Area Penetration Report is based on the number of customers within a trade area compared to a base value, such as total households.

Learn more about Trade Area Penetration.

手順:

1. Click the Business Analyst drop-down menu and click Trade Area.
The Trade Area wizard opens.
2. Click Create New Trade Area, then click Next.
3. Click Customer Data Required, then click Next.
4. Determine how to create the trade area, click Trade Area Penetration, then click Next.
5. Click the drop-down menu and click the layer that contains your customers.
6. If you want to calculate market penetration values using a weight field instead of customer count, click Use a weight field in customer layer, click the drop-down menu and choose a weight field, then click Next.
7. Click the drop-down menu to choose the trade area to use for market penetration, click the second drop-down menu to choose the trade area ID field, then click the third drop-down menu to choose the trade area Name field. Click Next.
8. Click the drop-down menu to choose the Store ID field in your customer layer, click the second drop-down menu and choose the Store ID field in the Trade Area layer, then click Next.
9. Choose the source of total market counts by selecting one of the following:
• In the layer attribute table—If you choose this option, click the drop-down menu and make a selection.
• Calculate using Business Analyst data—If you choose this option, click the drop-down menus to make your selections.
10. Click Next.
11. Click Generate Report, then enter the report name and, optionally, the report title. Check to View report, Export report, or Print report. Type a name for the trade area and any comments.
12. The Options button allows you to choose a demographic layer to summarize, the report export format, the export path, and a format for exporting the raw data to a table for further analysis. When you are finished making your corrections, click OK.