About Analysis

The Analysis section of Business Analyst contains sophisticated yet easy-to-use tools to help solve complicated business problems. Working progressively through the Business Analyst menu, a typical analysis technique involves input from previous Business Analyst steps. Each analysis tool requires some type of point or polygon input, such as geocoded points (Store and Customer Setup) and polygons (Study Areas, Trade Areas). Running analysis tools provides a better understanding of your customer base, demographic profile, and potential site selections.