Huff Equal Probability

Huff equal probability trade areas are similar to equal competition areas, but the boundaries between the stores are weighted based on one or more variables. These weights can be calculated from results of a Huff model you have run, or you can enter the parameters manually using predictor variables in your store layer.

Learn more about Huff equal probability.

手順:

1. Click the Business Analyst drop-down menu and click Trade Area.

   The Trade Area wizard opens.

2. Click Create New Trade Area and click Next.
3. Click No Customer Data Required as the type of trade area you want to create and click Next.
4. Determine how to create the trade area, click Huff Equal Probability Trade Areas, then click Next.
5. Click the first arrow and click the layer that contains your stores.
6. Click the second arrow and click the field that contains the store ID.
7. Determine how many stores you want to use by clicking All stores, Selected stores, or Single store.
8. If you choose Single store, click By ID or By name and click an option from the respective drop-down menu.
9. Click Next.
10. Determine how you want to define the attractiveness of each store.
    • You can click Use statistically calibrated parameters from previous analysis, then click the drop-down menu to make a selection.
    • Alternatively, you can click Enter parameters manually and set the predictor variables using the + and - buttons.
11. Click Next.
12. Type a name for the new trade area in the text box, type any comments, then click Finish.

Your new trade area is created and appears on the map.