Create Target Group (Business Analyst)
Usage
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Use the output from the Profile Segmentation Reportas a guide for creating target groups.
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Customer segments that have a high percentage and high index values tend to be your best customers. Look for these segments to create core targets.
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Once the target groups are created, you can use them in conjunction with the Segmentation Penetration Map tool. These maps allow you to thematically map standard levels of geography in a study area by the percent penetration of a collection of segments.
Syntaxe
CreateTargetGroupFromList_ba (InputTargetGroupStringRepresentation, InputTargetGroupFolder, {InputTargetGroupComments})
Paramètre | Explication | Type de donnée |
InputTargetGroupStringRepresentation |
Lists segments in each target. | String |
InputTargetGroupFolder |
Name of the target group to be created. | String |
InputTargetGroupComments (Facultatif) |
Optional comments for target group. These comments can include information such as author, source, date, and vintage. | String |
Exemple de code
CreateTargetGroupFromList Example (Stand-alone Script)
# Name: CreateTargetGroupFromList.py # Description: Creates a target group of selected segments from a list. # Author: ESRI # Import system modules import arcview import arcpy arcpy.AddToolbox("C:\Program Files\ArcGIS\Desktop10.0\ArcToolbox\Toolboxes\Business Analyst Tools.tbx") try: # Acquire extension license arcpy.CheckOutExtension("Business") # Define input and output parameters for the Create Target Group tool Segments = "Core=7,8,9;" # Create Target Group arcpy.CreateTargetGroupFromList_ba(sSegments, "SampleTargetGroup") # Release extension license arcpy.CheckInExtension("Business") except: print arcpy.GetMessages(2)
Environnements
Cet outil ne fait appel à aucun environnement de traitement de données géographiques
Rubriques associées
Informations de licence
ArcView : RequiertBusiness Analyst
ArcEditor : RequiertBusiness Analyst
ArcInfo : RequiertBusiness Analyst
10/4/2010