Create Target Group (Business Analyst)

Resumen

Creates target groups of profile segments.

Learn more about how Create Target Group works

Uso

• Use the output from the Profile Segmentation Reportas a guide for creating target groups.

• Customer segments that have a high percentage and high index values tend to be your best customers. Look for these segments to create core targets.

• Once the target groups are created, you can use them in conjunction with the Segmentation Penetration Map tool. These maps allow you to thematically map standard levels of geography in a study area by the percent penetration of a collection of segments.

Sintaxis

CreateTargetGroupFromList_ba (InputTargetGroupStringRepresentation, InputTargetGroupFolder, {InputTargetGroupComments})

Parámetro	Explicación	Tipo de datos
InputTargetGroupStringRepresentation	Lists segments in each target.	String
InputTargetGroupFolder	Name of the target group to be created.	String
InputTargetGroupComments (Opcional)	Optional comments for target group. These comments can include information such as author, source, date, and vintage.	String

Ejemplo de código

CreateTargetGroupFromList Example (Stand-alone Script)

# Name: CreateTargetGroupFromList.py
# Description: Creates a target group of selected segments from a list.
# Author: ESRI

# Import system modules
import arcview
import arcpy

arcpy.AddToolbox("C:\Program Files\ArcGIS\Desktop10.0\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")
 
try:
# Acquire extension license 
arcpy.CheckOutExtension("Business") 
 
# Define input and output parameters for the Create Target Group tool
Segments = "Core=7,8,9;"
 
# Create Target Group 
arcpy.CreateTargetGroupFromList_ba(sSegments, "SampleTargetGroup")
 
# Release extension license 
arcpy.CheckInExtension("Business")
 
except:
  print arcpy.GetMessages(2)

Entornos

Esta herramienta no utiliza ningún entorno de geoprocesamiento

Información de licencia

ArcView: Requiere Business Analyst

ArcEditor: Requiere Business Analyst

ArcInfo: Requiere Business Analyst