Analyses Tab

Use the Analyses tab to select the trade area output style and group layer and set the market penetration ratio multiplier and geoprocessing options.

The Analyses tab allows you to set defaults for trade area appearance and specify group layer naming for organization of customer, store, and analysis layers that are added to the map document.

Options are also provided that affect market penetration and geoprocessing.

Pasos:

1. In the Trade Area Output Style area, check the Fill Trade Area rings check box.

   It contains a Fill Rings box that allows you to turn the color fill inside trade areas on and off. By default, these areas are filled with transparent color. If you don't want any color, uncheck the Fill Analysis rings check box. You can change the amount of transparency or make the colors opaque by right-clicking the layer, clicking Properties, then clicking the Display tab. You can vary the transparency from 0 percent (opaque) to 100 percent (invisible).

2. To add Business Analyst output to a group layer, check the Add Business Analyst output (stores, customers, trade areas, etc.) to a group layer check box to add Business Analyst output to a group layer.
3. Select whether to update the name of the group layer.
4. To set market penetration, type a value in the Penetration ratio multiplier text box to set market penetration.
5. Set the geoprocessing options as needed.
6. Click OK to save your preferences or click a different tab to set other preferences.

Sugerencia:

The default market penetration figure of 100 works well because the results are shown as a percentage. For example, if you have 500 customers within an area containing 1,700 people, with the ratio set to 100, the market penetration rate is 29.4%.