Reports

This section provides an overview of the types of reports available to you and outlines how you might use these reports to understand trade areas, find new markets, evaluate sites, and more.

Click on the Reports tab to see a complete list of reports for each category and samples for each report. Some reports fall into multiple categories.

Visit the Data section to learn more about the data behind the reports.

Business

These reports provide details about the businesses and employees in an area. You can also see daytime versus nighttime populations, existing major shopping areas, and vehicle traffic patterns around sites. You can create reports based on a study area's current and potential business environment by examining existing business and services, the competitive presence, and retail activity.

You can use the reports to

Data in these reports is based on major shopping center data from the Directory of Major Malls (DMM), Inc., business data from Dun & Bradstreet, and traffic data from MPSI DataMetrix.

Consumer Spending

Reports in this category provide information about what consumers spend their money on (such as clothes, education, or furnishings) by market.

Reports include

You can use the reports to

Consumer spending data is derived from the latest Consumer Expenditure Surveys, Bureau of Labor Statistics.

Updated annually, the data captures spending data for any census geography, ring or polygon.

This category also includes the Retail MarketPlace Profile.

Retail MarketPlace data accurately measures retail activity by trade area by providing a direct comparison of retail sales to consumer spending by NAICS industry classification. These classifications include Food and Drink, Automotive, Electronics and Appliances, Health and Personal Care, and more.

You can use the Retail MarketPlace Profile to

The Retail MarketPlace data is updated annually and can be run for any census geography, ring or polygon.

Demographics

Demographic reports provide information on population trends and changes. These include:

Use demographic reports to improve forecasting and business planning. Demographic reports are based on Esri's current-year estimates and five-year projections for demographic trends.

Maps

Maps enable you to display current and potential site locations, visualize consumer patterns and trends, assess public safety by area, locate concentrations of customers, and other applications that may be hard to recognize in tabular data.

Traffic Count Profile maps contain points that identify information about the number of vehicles that cross a street location.

You can use Traffic Counts data to

Data for Traffic Counts is updated quarterly.

Site maps display a specified location and surrounding area including standard reference layers such as highways, major roads, rivers, and county boundaries.

NoteNote:

You can also create and print a PDF of any color-coded map that you create using the Create pdf or image function on the tool palette or save it as a JPG image to add to a document or print at another time.

Market Potential

Reports in the Market Potential category provide information on the products and services consumers want and the civic attitudes they have. Market Potential data contains more than 2,000 items from the GfK MRI consumer survey grouped into 35 categories of goods, services and attitudes.

Reports include

You can use these reports to

Updated annually, the Market Potential data is available for any census geography, ring or polygon.

Tapestry Segmentation

Tapestry Segmentation from Esri provides an accurate, detailed description of America's neighborhoods. Segmentation is based on the principle that people with similar tastes and lifestyles will seek others with the same tastes; like seeks like.

The 65 market segments are combined to identify

You can use Tapestry Segmentation to learn more about populations such as

Learn more about Tapestry Segmentation

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