This task is also known as the Mediamark Research, Inc. (MRI), Segmentation Report. After you have defined your target segments, you can use this task to understand them. The Core and Developmental Segments Report identify two distinct groups of segments, and you'll need to understand more about the similarities and differences between the lifestyles of these groups. Using the Tapestry profile of your customers, the MRI Segmentation Report calculates a weighted index that takes into account the percent composition for each segment of your customer profile as compared to the index for that segment for any specific product, service, or lifestyle characteristic. Using this method, you can compare the Tapestry profile of your customers to the Tapestry profile based on a syndicated customer survey conducted by MRI.

MRI conducts surveys that show how individuals or households purchase and use various products and services. If the index value is above 100 for a particular product or service in the survey, this means that these households purchase the product or service at a higher than average rate. For example, let’s say that Tapestry Segment 01: Top Rung has an index of 160 for an MRI item (e.g. Belongs to an Airline Miles Program). In this case, the households in this segment are 1.6 times more likely to belong to an airline miles program than the average household is in the base profile. The base profile could represent the whole United States, or be based on a state or other area including a custom trade area.

The result of this task is a ESRI.ArcGIS.Client.BACore.TaskResultOutput object, which is compatible with ArcGIS Server's mapping APIs. The output report is specified as a single item of the array of ESRI.ArcGIS.Client.BACore.ReportInfo objects. Additionally, the output report can be stored to the Business Analyst Server repository.

System.Object
   ESRI.ArcGIS.Client.BACore.Client.AbstractTask
      ESRI.ArcGIS.Client.BACore.Client.BATask<TResult,TEventArgs>
         ESRI.ArcGIS.Client.BAServer.Tasks.BAServerTask<TResult>
            ESRI.ArcGIS.Client.BAServer.Tasks.Segmentation.UnderstandingTargetCustomersTask

Target Platforms: Windows 98, Windows NT 4.0, Windows Millennium Edition, Windows 2000, Windows XP Home Edition, Windows XP Professional, Windows Server 2003 family, Windows Vista, Windows Server 2008 family

Reference