This task calculates the amount of overlap between trade areas of a trade area layer linked with different store locations. This overlap refers to the extent at which trade area boundaries coincide. The cannibalization of trade areas is derived by comparing the sizes of the trade areas as well as the extent of the overlap.

The report will show the amount of overlap in the trade areas. For example, you could create a drive-time trade area around an existing network of stores and a proposed new store location. The Measure Cannibalization report will analyze the amount the new store will cannibalize the existing store network. This task can be used to examine the amount of influence a new competitor will have in a given market.

You can use the output polygon layer from the Measure Cannibalization task to determine the demographic information for the area of overlap between trade areas.

The result of this task is a ESRI.ArcGIS.Client.BACore.TaskResultOutput object, which is compatible with ArcGIS Server's mapping APIs. FeatureSet, MapImage, and an array of ESRI.ArcGIS.Client.BACore.ReportInfo objects can be returned depending on the task output options requested. The array of ReportInfo items if returned contains the single report. Additionally, the output analysis layer and/or report can be stored to the Business Analyst Server repository.

System.Object
   ESRI.ArcGIS.Client.BACore.Client.AbstractTask
      ESRI.ArcGIS.Client.BACore.Client.BATask<TResult,TEventArgs>
         ESRI.ArcGIS.Client.BAServer.Tasks.BAServerTask<TResult>
            ESRI.ArcGIS.Client.BAServer.Tasks.Reports.MeasureCannibalizationTask

Target Platforms: Windows 98, Windows NT 4.0, Windows Millennium Edition, Windows 2000, Windows XP Home Edition, Windows XP Professional, Windows Server 2003 family, Windows Vista, Windows Server 2008 family

Reference