This task allows you to examine how well you are reaching your market areas. It can be used to examine the percentage of customers for each area of your boundary layer. The denominator in the percent penetration of customers can be any Business Analyst summarization variable. In most cases, this variable will be total households or total population.

The result of this task is a ESRI.ArcGIS.Client.BACore.TaskResultOutput object, which is compatible with ArcGIS Server's mapping APIs. FeatureSet, MapImage, and an array of ESRI.ArcGIS.Client.BACore.ReportInfo objects can be returned depending on the task output options requested. The array of ReportInfo items if returned contains the single report. Additionally, the output analysis layer and/or report can be stored to the Business Analyst Server repository.

System.Object
   ESRI.ArcGIS.Client.BACore.Client.AbstractTask
      ESRI.ArcGIS.Client.BACore.Client.BATask<TResult,TEventArgs>
         ESRI.ArcGIS.Client.BAServer.Tasks.BAServerTask<TResult>
            ESRI.ArcGIS.Client.BAServer.Tasks.Reports.MarketPenetrationTask

Target Platforms: Windows 98, Windows NT 4.0, Windows Millennium Edition, Windows 2000, Windows XP Home Edition, Windows XP Professional, Windows Server 2003 family, Windows Vista, Windows Server 2008 family

Reference