Data frame rotation configuration
Once you have defined the layout to use for the map, you can calculate the rotation angle for the data frame and update it accordingly.
The Rotation dialog box allows you to choose from several options when calculating the rotation: No Rotation, Rotate to True North, Fixed Rotation, and Select From Field.
The first option allows you to leave the rotation value of the data frame as it stands. You can also designate a fixed rotation using a value along with a unit of measurement, rotate the data frame to true north, or use a field to determine the rotation value.
The option you choose determines the rotation that will be used for all the map sheets in your map series.