Customer Prospecting By Demographic Data (Business Analyst)
Summary
Searches for areas that contain a specific type of demographic attribute.
Learn more about how Customer Prospecting By Demographic Data works
Illustration
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Usage
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In ArcMap, analysis will only be completed on features that are within the active study area or analysis extent.
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Before running this tool, set up your customer profile (DMQ file) using the Customer Profiling tool.
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Set your boundary layer to include the market to prospect.
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Run your initial customer prospecting on large geographies, such as census tracts, to get a general idea of the distribution of your potential customers. Drill down into large concentrations of these boundaries and run the tool again using the block group level. This will allow you to create submarkets within your primary market to focus your analysis.
Syntax
| Parameter | Explanation | Data Type |
InputBoundaryLayer |
The input feature layer that determines the extent at which the analysis will query and return results from the geography level layer. | Feature Layer |
InputGeographyLevel |
The input feature class that contains the data to be used in the demographic query. | Feature Layer |
OutputFeatureClass |
The feature class that will contain the customer profile features. | Feature Layer |
WayToDefineDemoQuery (Optional) |
The parameters to be queried against the geography level.
| Boolean |
DMQFile (Optional) |
The definition input file generated in customer prospecting that sets the parameters to filter the geography level. | File |
DemographicQueryWhereClause (Optional) |
Allows you to manually enter the field statistics for the demographic query. | String |
Code Sample
# Name: DemoCustomerProspecting.py
# Description: Imports pre-generated customer profile (*.dmq file) to locate block groups that meet the criteria set in that profile.
# Author: ESRI
# Import system modules
import arcview
import arcpy
arcpy.ImportToolbox("C:\Program Files\ArcGIS\Desktop10.0\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")
try:
# Acquire extension license
arcpy.CheckOutExtension("Business")
# Define the parameters for the Customer Prospecting by Demographic Data tool
Extent = "C:/temp/Boundary.shp"
GeoLevel = "C:/Program Files/ArcGIS/Desktop10.0/Business Analyst/Data/BDS/esri_bg.bds"
OutputFile= "C:/temp/Demo_Prospect.shp"
DmqFile= "C:/temp/DMQ_output.dmq"
# Create Customer Prospecting output file
arcpy.DemoCustomerProspecting_ba(Extent, GeoLevel, OutputFile, "USE_DMQ_FILE", DmqFile)
# Release extension license
arcpy.CheckInExtension("Business")
except:
print arcpy.GetMessages(2)