An overview of the Business Analyst Modeling toolset

This toolset provides tools to generate market share and sales forecast model outputs based on basic and advanced approaches utilizing the Huff model approach.

Tool	Description
Advanced Huff Model	Creates a probability surface to predict the sales potential of an area based on distance and attractiveness factors. Creates a probability surface to predict the sales potential of an area based on distance and attractiveness factors
Huff Model Calibration by Real Data	Statistically calibrates the Huff Model using observed customer data for each store location in the study area.
Huff Model Calibration by Survey Data	Statistically calibrates the Huff Model using survey data for each store location in the study area.
Original Huff Model	Creates a probability surface to predict the sales potential of an area based on distance and an attractiveness factor.

Tools in the Modeling toolset