An overview of the Trade Areas toolset

Trade areas are used to generate market areas based on many inputs, including customer data, standard geographies, attribute information, drive times, and static rings.

Tools	Description
Create Trade Area From Geography Levels	Generates trade areas based on standard geographic units.
Create Trade Area From Sub-geography Layer	Generates trade areas from the features of an input polygon layer that intersects a defined boundary layer.
Customer Derived Trade Areas	Creates trade areas around stores based on the number of customers or volume attribute of each customer.
Data Driven Rings	Creates a new feature class of ring trade area features. The radii are determined by a field in the ring center (store) layer.
Dissolve by Attribute Range	Aggregates and dissolves features based on specified attributes.
Drive Time	Creates a new feature class of trade areas, based on drive time or driving distance, around store point features.
Grids	Generates an equidistant vector based grid network for a specified area.
Huff's Equal Probability Trade Areas	Generates areas of competitive advantage boundaries between stores weighted on one or more variables. These weights can be calculated based on the results of a Huff Model.
Market Penetration	Calculates the market penetration based on customer data within an area.
Measure Cannibalization	Calculates the amount of overlap between two or more trade areas.
Monitor Trade Area Change	Creates a new feature class and report that analyze how trade areas have changed over time
Remove Trade Area Overlap	Removes overlap (cannibalization) between trade areas
Static Rings	Creates a new feature class of ring trade area features using a set of radii
Thiessen Polygons	Generates competitive advantage trade areas for each store by creating boundary lines equidistant from each of the store locations.
Threshold Data Driven Ring	Creates rings around stores. The radii of the rings are determined by expanding from the store location until they meet the criteria included in the store layer.
Threshold Trade Areas	Creates rings around your stores. The radii of the rings are determined by expanding from the store location until they meet your criteria.

Tools in the Trade Areas toolset