Game Plan Map (Business Analyst)

Summary

Divides segments into one of four categories and thematically shades each segment based on the output from the Game Plan Chart.

Learn more about how Game Plan Map (Business Analyst) works

Illustration

Game Plan Map

Usage

Syntax

GamePlanMap_ba (SegmentationBase, SegmentationLayer, SegmentationAnalysisResultFolder, {CreateReport}, {CreateFeatureClass}, {DominateClusters}, {InvestClusters}, {MaintainClusters}, {AvoidClusters}, OutputFeatureClass)
ParameterExplanationData Type
SegmentationBase

The segmentation base can be generated using total adult population or total households.

  • Total Adult PopulationThe total population in a geographic area ages 18+.
  • Total HouseholdsThe total number of households in a geographic area.
String
SegmentationLayer

Select the Business Data Source (BDS) that contains the segmentation data that will be used in the analysis.

String
SegmentationAnalysisResultFolder

The output directory.

Folder
CreateReport
(Optional)

Generates a report for the Game Plan Map.

  • CREATE_REPORTGenerates a Game Plan Map report.
  • DONT_CREATE_REPORTDoes not generate a Game Plan Map report. This is the default.
Boolean
CreateFeatureClass
(Optional)

Generates an output feature class for the Game Plan Map.

  • CREATE_OUT_FEATURECLASSGenerates an output feature class for the Game Plan Map.
  • DONT_CREATE_OUT_FEATURECLASSDoes not generate an output feature class for the Game Plan Map. This is the default.
Boolean
DominateClusters
[DominateClusters,...]
(Optional)

The core (top right) quadrant includes all the segments that have a high index and a high percent composition.

String
InvestClusters
[InvestClusters,...]
(Optional)

The developmental (bottom right) quadrant includes the segments that have a high-percent composition but an index below the threshold.

String
MaintainClusters
[MaintainClusters,...]
(Optional)

The niche (top left) quadrant includes segments that have a relatively high index of 100 but a relatively small percent composition.

String
AvoidClusters
[AvoidClusters,...]
(Optional)

The bottom left quadrant includes segments that have a low index and a relatively small percent composition.

String
OutputFeatureClass

The new feature class that will contain the Game Plan Map output.

Feature Class

Code Sample

GamePlanMap Example (Stand-alone Script)
# Name: GamePlanMap.py
# Description: Creates a block group map thematically shading it based on the total adult population weighted segments.
import arcgisscripting
Author: ESRI

# Import system modules
import arcview
import arcpy

arcpy.ImportToolbox("C:\Program Files\ArcGIS\Desktop10.0\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")
 
try:
# Acquire extension license 
  arcpy.CheckOutExtension("Business")
    
# Define input and output parameters for the Game Plan Map tool
OutPath = "C:/temp/Output_Segmentation"
SegLayer = "C:/Program Files/ArcGIS/Desktop10.0/Business Analyst/Data/BDS/esri_bg.bds"
 
# Create Game Plan Map
arcpy.GamePlanMap_ba("Total Adult Population", SegLayer, OutPath, CREATE_REPORT, CREATE_OUT_FEATURECLASS)
 
# Release extension license 
arcpy.CheckInExtension("Business")
 
except:
  print arcpy.GetMessages(2)

Environments

This tool does not use any geoprocessing environments

Related Topics

Licensing Information

ArcView: Requires Business Analyst
ArcEditor: Requires Business Analyst
ArcInfo: Requires Business Analyst

11/8/2010