Web GIS concepts for GIS users

Most people love the quality of information from, ease of use, and performance of Google Earth, Google Maps, and Microsoft Bing Maps. If you ask most people what they like, they would likely tell you about the high-resolution imagery, the ability to easily locate places of interest (that is, to geocode addresses), the ease of exploring the map in 2D and 3D, the responsiveness, and the ability to add their own information as layers (that is, mash up).

Dig a little bit deeper from a GIS perspective, and you will find some very good lessons and ideas that you can implement with ArcGIS to build and serve your own digital maps and globes on the Web. These lessons can help simplify and enrich your users' experiences.