Customer Demographic Comparison

The Customer Demographic Comparison report allows you to contrast the demographic attributes of one set of customers against another. You can compare a selected subset of customers to the entire layer or compare two separate customer layers.

Think of the report as using a combination of Customer Profiling and the Benchmark report. It takes a profile of the underlying geographies that intersect your customer points and compares it to another customer profile you select. The differences are shown by total number and percentage.

Example of a Customer Demographic Comparison report

The Customer Demographic Comparison report lists each variable that makes up your customer demographic profile along with the percentage and numerical differences between two customer layers or a selected set of customers versus the whole layer.

Learn more about customer demographic comparison.