An overview of the Trade Areas toolset
Trade areas are used to generate market areas based on many inputs, including customer data, standard geographies, attribute information, drive times, and static rings.
Tools |
Description |
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Generates trade areas based on standard geographic units. |
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Generates trade areas from the features of an input polygon layer that intersects a defined boundary layer. |
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Creates trade areas around stores based on the number of customers or volume attribute of each customer. |
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Creates a new feature class of ring trade area features. The radii are determined by a field in the ring center (store) layer. |
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Aggregates and dissolves features based on specified attributes. |
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Creates a new feature class of trade areas, based on drive time or driving distance, around store point features. |
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Generates an equidistant vector based grid network for a specified area. |
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Generates areas of competitive advantage boundaries between stores weighted on one or more variables. These weights can be calculated based on the results of a Huff Model. |
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Calculates the market penetration based on customer data within an area. |
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Calculates the amount of overlap between two or more trade areas. |
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Creates a new feature class and report that analyze how trade areas have changed over time |
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Removes overlap (cannibalization) between trade areas |
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Creates a new feature class of ring trade area features using a set of radii |
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Generates competitive advantage trade areas for each store by creating boundary lines equidistant from each of the store locations. |
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Creates rings around stores. The radii of the rings are determined by expanding from the store location until they meet the criteria included in the store layer. |
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Creates rings around your stores. The radii of the rings are determined by expanding from the store location until they meet your criteria. |