MRI Segmentation Report (Business Analyst)

Zusammenfassung

Creates a report to compare the tapestry profile of your core and developmental customers to the tapestry profile of a syndicated survey.

Learn more about how MRI Segmentation Report works

Verwendung

Syntax

MRISegmentationReport_ba (ReportTemplate, CustomerAlias, SSAdditionalGroup, BaseProfile, TargetProfile, SegmentMethod, OutputDirectoryParameterName, IndexThreshold, PenetrationThreshold, {TargetGroup}, {CoreTarget}, {DevelopmentalTarget}, {TitleParameterName}, {ReportFormats})
ParameterErläuterungDatentyp
ReportTemplate

Selects the type of report to generate.

  • Developing Marketing StrategiesThe tables in this report provide indexes for the top 20 media reading-, watching-, and listening-related characteristics.
  • Understanding Your Target CustomersThe tables in this report provide indexes for the top 20 leisure-, sports-, and travel-related characteristics.
String
CustomerAlias

Description or alias for the term customer. For example, this could be patients, subscribers, customers, and so forth.

String
SSAdditionalGroup
[SSAdditionalGroup,...]

Select from a list of licensed MRI variables to run versus your target profile. The report template is formatted for four MRI variables.

String
BaseProfile

The base profile used in the calculation of the index and percent penetration. This profile is usually based on the geographic extent of your customers.

Folder
TargetProfile

The target profile that will be compared to the base profile. Typically, this is based on your customers and is generated using the Segmentation Profile tools.

Folder
SegmentMethod

Select the method to determine how your segments will be assigned to the Core and Developmental categories.

  • Use Threshold ValuesThis option allows Business Analyst to define how your Core and Developmental segments are assigned based on the thresholds set here.
  • Use Target GroupThis option allows you to predefine what segments are classified as either Core or Developmental. To use this option, you must first create custom target groups with these assignments.
String
OutputDirectoryParameterName

The output directory that will contain the report.

Folder
IndexThreshold

The value used to determine the threshold index of your analysis.

PenetrationThreshold

The percentage of customers that meets or exceeds the percent composition threshold.

Double
TargetGroup
(optional)

Select from a list of predefined Target Groups that contain your Core and Developmental segments.

String
CoreTarget
(optional)

Core targets should be defined as the segments that make up a good percentage of your customer base and also index well. To use this option, you must first create custom target groups with these assignments.

String
DevelopmentalTarget
(optional)

Developmental targets should be defined as the segments that make up a good percentage of your customer base but don't index as well as your Core segments. To use this option, you must first create custom target groups with these assignments.

String
TitleParameterName
(optional)

Title for the report.

String
ReportFormats
(optional)

Select the desired report output format.

  • Simple XML
  • PDF
  • HTML
  • CSV
  • ZIP
  • XLSV
  • Stripped XLSX
String

Codebeispiel

MRISegmentationReport Example (Stand-alone Script)
# Name: MRISegmentationReport.py
# Description: Evaluates the media preferences of customers in the San Francisco market.
# Author: ESRI

# Import system modules
import arcview
import arcpy

arcpy.ImportToolbox("C:\Program Files\ArcGIS\Desktop10.0\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")
 
try:
# Acquire extension license 
  arcpy.CheckOutExtension("Business") 
 
# Define input and output parameters for the MRI Segmentation Report tool
BaseSeg = "C:/temp/Profile/Profile.xml"
TargetSeg = "C:/temp/Profile1/Profile.xml"
OutPath = "C:/temp/Output_Segmentation"
 
# Create MRI Segmentation Report
arcpy.MRISegmentationReport_ba("Developing Marketing Strategies", "customer", BaseSeg, TargetSeg, "110", "4", OutPath)
 
# Release extension license 
arcpy.CheckInExtension("Business") 
 
except:
  print arcpy.GetMessages(2)

Umgebungen

Dieses Werkzeug verwendet keine Geoverarbeitungsumgebungen.

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Lizenzinformationen

ArcView: Erfordert Business Analyst
ArcEditor: Erfordert Business Analyst
ArcInfo: Erfordert Business Analyst

10/4/2010