Market Potential Volume Report (Business Analyst)
Zusammenfassung
Measures the likely demand for a product or service for your market area by a specific geography level by household counts and volume (sales) from market potential data.
Learn more about how Market Potential Volume Report (Business Analyst) works
Verwendung
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Total adult population includes individuals 18 years old or older.
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Typically this report is generated using an MRI profile as the target profile and the boundary of your market as a geographic base profile.
Syntax
Parameter | Erläuterung | Datentyp |
InputGeographyLevel |
The level of geography that will be used to calculate the Market Penetration. | Feature Layer |
BaseProfile |
The base profile used in the calculation of the index and percent penetration. This profile is usually based on the geographic extent of your customers. | Folder |
TargetProfile |
The target profile that will be compared to the base profile. Typically, this is based on your customers and is generated using the Segmentation Profile tools. | Folder |
OutputDirectoryParameterName |
The output directory that will contain the report. | Folder |
TitleParameterName (optional) |
Title for the report. | String |
SegmentationBase (optional) |
The base for the profile.
| String |
CreateThematicMap (optional) |
Select this option to generate a thematic map on a selected variable.
| Boolean |
ThematicMapField (optional) |
Select the field to generate the thematic map.
| String |
OutputFeatureClass (optional) |
The output feature class for the market potential report. | Feature Class |
ReportFormats (optional) |
Select the desired report output format.
| String |
Codebeispiel
# Name: MarketPotentialVolumeReport.py # Description: Generates a market potential report based on ZIP Codes. # Author: ESRI # Import system modules import arcview import arcpy arcpy.ImportToolbox("C:\Program Files\ArcGIS\Desktop10.0\ArcToolbox\Toolboxes\Business Analyst Tools.tbx") try: # Acquire extension license arcpy.CheckOutExtension("Business") # Define input and output parameters for the Market Potential Report tool GeoLayer = "C:/Program Files/ArcGIS/Desktop10.0/Business Analyst/Data/BDS/esri_zip5.bds" Base = "C:/My Output Data/Projects/Default Project/Segmentation/Profiles/Base/Profile.xml" Target = "C:/My Output Data/Projects/Default Project/Segmentation/Profiles/Target/Profile.xml" OutPath = "C:/My Output Data/Projects/Default Project/Reports/Market Potential" # Create a Market Potential Report arcpy.MarketPotentialReport_ba(GeoLayer, Base, Target, OutPath) # Release extension license arcpy.CheckInExtension("Business") except: print arcpy.GetMessages(2))