Proximity Analysis (Locator Report)

Overview

Proximity Analysis allows you to know who your closest competitors are or where their store locations are compared to your store locations. This tells you how many competitors fall within X miles of your store or you can also ask the software to run this report to list the X number of closest stores to your locations.

This report can be run for any two point layers in your map. You can run this report to tell you the closest ZIP Code centroids to your center point.

Input Prerequisites

You must have two point layers, but neither has to be a store or customer layer.