Import Profile

Overview

Use this option if you already have a table that contains your customer data summarized across all Tapestry segments or if you want to import a profile created by another Business Analyst user. This table must include a field that contains the Tapestry codes from 1 to 66 and a field with the associated count of customers who fall into each of the 66 Tapestry segments.

Input Prerequisites

You must have a table containing customer data summarized across all Tapestry segments or a profile XML file created by another Business Analyst user.

Example Output

• Count—The number of records that are classified in this segment.
• Percent—The percentage of records that are classified in this segment compared to all segments. This column should add up to 100 percent.
• Total Volume—If a volumetric field is used, the total volume (for example, number of visits or dollars spent) is the summation of the volume for each customer classified in that segment.
• Average volumetric—The average amount spent by each customer in that segment. This value is calculated by dividing Total Volume by Count.

Tipp:

The field containing the Tapestry ID must be numeric, not text.

Tipp:

You can also import volumetric data by checking the Additionally import the volumetric information check box.

Learn more about Import Profiles.