Profile Volume Segmentation Report (Business Analyst)

概要

Shows the tapestry segments and summary groups that most accurately reflect customer records and compares customer profiles to the tapestry profile of your base geography based on households or adult population and volume (sales).

Learn more about how Profile Volume Segmentation Report works

使用法

構文

TapestryProfileVolume_ba (BaseProfile, TargetProfile, VolumeType, {SelectedBaseProfileResult}, {SelectedTargetProfileResult}, {SortEnable}, {FieldsSort}, {SortWay}, {TitleParameterName}, OutputDirectoryParameterName, {ReportFormats})
パラメータ説明データ タイプ
BaseProfile

The base profile used in the calculation of the index and percent penetration. This profile is usually based on the geographic extent of your customers.

Folder
TargetProfile

The target profile that will be compared to the base profile. Typically, this is based on your customers and is generated using the Segmentation Profile tools.

Folder
VolumeType

Will modify explanation text and formatting of the volume information of the report to reflect your selection.

  • sales dollarsDisplays the volumetric data in the report as currency with no decimal places and references this data as sales dollars in the text of the report.
  • number of visitsExpresses the volumetric data in the report as whole numbers with no decimal places and references this data as number of visits in the text of the report.
  • dollars spentDisplays the volumetric data in the report as currency with two decimal places and references this data as dollars spent in the text of the report.
String
SelectedBaseProfileResult
(オプション)

Enter a new name of the base profile that will appear on your report.

String
SelectedTargetProfileResult
(オプション)

Enter a new name of the target profile that will appear on your report.

String
SortEnable
(オプション)

Provides options to sort the Customer Tapestry Profile Segmentation report.

  • TRUEAllows user-defined sorting.
  • FALSEDoes not allow user-defined sorting and defaults to sorting the report by Percent Composition.
Boolean
FieldsSort
(オプション)

Select the method that will be used to sort the volumetric data in the Customer Tapestry Profile Report.

  • Number in Target ProfileSorts report based on the total counts of the target profile by segment.
  • Percents of total targetSorts report based on percent value of the total counts of the target profile by segment.
  • Number in Base ProfileSorts report based on the total counts of the base profile by segment.
  • Percents of total baseSorts report based on the percent value of the total counts of the base profile by segment.
  • Penetration Per 100Sorts report based on the penetration rate per 100 households or adults in the base profile.
  • IndexSorts report based on Index value.
String
SortWay
(オプション)

The sorting order of the sort field.

  • AscendingSorts the sort field from low to high value.
  • DescendingSorts the sort field from high to low value.
String
TitleParameterName
(オプション)

Title for the report.

String
OutputDirectoryParameterName

The output directory that will contain the report.

Folder
ReportFormats
(オプション)

Select the desired report output format.

  • Simple XML
  • PDF
  • HTML
  • CSV
  • ZIP
  • XLSV
  • Stripped XLSX
String

コード サンプル

TapestryProfileVolume Example (Stand-alone Script)
# Name: TapestryProfileVolume.py
# Description: Creates a segmentation report on selected profiles.
# Author: ESRI

# Import system modules
import arcview
import arcpy

arcpy.ImportToolbox("C:\Program Files\ArcGIS\Desktop10.0\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")
 
try:
# Acquire extension license 
  arcpy.CheckOutExtension("Business") 
 
# Define input and output parameters for the Customer Tapestry Profile Segmentation Report tool
  BaseSeg = "C:/temp/Profile/Profile.xml"
  TargetSeg = "C:/temp/Profile1/Profile.xml"
  OutPath = "C:/temp/Output_Segmentation"
 
# Create Customer Tapestry Profile Segmentation Report
  arcpy.TapestryProfileVolume_ba(BaseSeg, TargetSeg, sales dollars, OutPath)
 
# Release extension license 
  arcpy.CheckInExtension("Business") 
 
except:
print arcpy.GetMessages(2)

環境

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関連項目


10/4/2010