Measure Cannibalization

Track Trade Area Change is used primarily to track trade area change over time. This tool can also be used to compare any two overlapping trade areas.

Learn more about Measure Cannibalization.

手順:

1. Click the Business Analyst drop-down menu and click Trade Area.

The Trade Area wizard opens.

2. Click Monitor Trade Areas as the type of trade area you want to create, then click Next.
3. Determine how to create the trade area, click Track Trade Area Change, then click Next.
4. Click the drop-down menu to select the first trade area. Click the second drop-down menu to select the trade area ID field, click the third drop-down menu to select the trade area name field, then click Next.
5. Click the drop-down menu to select the second trade area. Note that the first and second trade areas must be different. Click the second drop-down menu to select the trade area ID field, click the third drop-down menu to select the trade area name field, then click Next.
6. Optionally, you can use the store layer for each trade area to calculate an index of similarity. To do this, click Use store layer, then click the drop-down menus to select the store layer, store ID field from store layer, and the matching store ID field in the trade area layer, then click Next.
7. Click Generate Report, then type a name in the Report name text box. Optionally, specify a report title. Then, click View report, Export report, or Print report.
8. Type a name for the new trade area in the text box and enter any comments, then click Finish.

Your new trade area is created and appears on the map.