| Package | com.esri.baserver.tasks.segmentation |
| Class | public final class UnderstandingTargetCustomersTask |
| Inheritance | UnderstandingTargetCustomersTask  BAServerTask BATask AbstractTask flash.events.EventDispatcher |
This task is also known as the Mediamark Research, Inc. (MRI), Segmentation Report. After you have defined your target segments, you can use this task to understand them. The Core and Developmental Segments Report identify two distinct groups of segments, and you'll need to understand more about the similarities and differences between the lifestyles of these groups. Using the Tapestry profile of your customers, the MRI Segmentation Report calculates a weighted index that takes into account the percent composition for each segment of your customer profile as compared to the index for that segment for any specific product, service, or lifestyle characteristic. Using this method, you can compare the Tapestry profile of your customers to the Tapestry profile based on a syndicated customer survey conducted by MRI.
MRI conducts surveys that show how individuals or households purchase and use various products and services. If the index value is above 100 for a particular product or service in the survey, this means that these households purchase the product or service at a higher than average rate. For example, let’s say that Tapestry Segment 01: Top Rung has an index of 160 for an MRI item (e.g. Belongs to an Airline Miles Program). In this case, the households in this segment are 1.6 times more likely to belong to an airline miles program than the average household is in the base profile. The base profile could represent the whole United States, or be based on a state or other area including a custom trade area.
The result of this task is a TaskResultOutput object,
which is compatible with ArcGIS Server's mapping APIs. The output report is specified
as a single item of the array of ReportInfo objects in it.
Additionally, the output report can be stored to the Business Analyst Server repository.
See also
| Property | Defined By | ||
|---|---|---|---|
 | activeDatasetID : String
Active dataset ID. | BAServerTask | |
| concurrency : String
Value that indicates how to handle multiple calls to the same task. | AbstractTask | |
| disableClientCaching : Boolean
If true, adds a timestamp parameter ("_ts") to the REST request to prevent the request from
being loaded from the browser's cache. | AbstractTask | |
| isFullErrorMessage : Boolean
Produce an error message with stack trace (true) or without stack trace (false). | BAServerTask | |
| lastResult : TaskResultOutput [read-only]
The last result of executing the Understanding Target Customers task. | UnderstandingTargetCustomersTask | ||
| proxyURL : String
The URL to proxy the request through. | AbstractTask | |
| requestTimeout : Number
The request timeout in seconds. | AbstractTask | |
| showBusyCursor : Boolean
If true, a busy cursor is displayed while a service is executing. | AbstractTask | |
| token : String
Token for accessing a secure task. | AbstractTask | |
| tokenProvider : ITokenProvider
Provider responsible for updating the security token if the last one expires. | BATask | |
| url : String
URL of the task. | AbstractTask | |
| Method | Defined By | ||
|---|---|---|---|
UnderstandingTargetCustomersTask(urlOrClient:Object = null)
Creates a new instance of the UnderstandingTargetCustomersTask class. | UnderstandingTargetCustomersTask | ||
createCommand(parameters:UnderstandingTargetCustomersParameters, commandName:String = null):BACommand
Creates a new command encapsulating this task and the given parameters. | UnderstandingTargetCustomersTask | ||
execute(parameters:UnderstandingTargetCustomersParameters, responder:IResponder = null):AsyncToken
Sends a request for executing a Understanding Target Customers task to the Business Analyst Server HTTP (REST) Service. | UnderstandingTargetCustomersTask | ||
| Constant | Defined By | ||
|---|---|---|---|
| name : String = UnderstandingTargetCustomers [static] Task name. | UnderstandingTargetCustomersTask | ||
| lastResult | property |
Hide Inherited Public Properties
Show Inherited Public PropertieslastResult:TaskResultOutput [read-only] The last result of executing the Understanding Target Customers task.
public function get lastResult():TaskResultOutput| UnderstandingTargetCustomersTask | () | Constructor |
public function UnderstandingTargetCustomersTask(urlOrClient:Object = null)Creates a new instance of the UnderstandingTargetCustomersTask class.
A new task can be constructed in two ways: as a task sharing a BAServerClient type instance
with other tasks (the urlOrClient parameter has the BAServerClient type) or
as a standalone task encapsulating its own client.
The base URL to the Business Analyst Server HTTP Service looks as follows:
http://{host}:{port}/ArcGIS/baserver/REST/services/DefaultMap/BAServer
The {host} and {port} parameters in this URL should be substituted with
valid Business Analyst Server host name and port, respectively.
urlOrClient:Object (default = null) |
See also
| createCommand | () | method |
public function createCommand(parameters:UnderstandingTargetCustomersParameters, commandName:String = null):BACommandCreates a new command encapsulating this task and the given parameters.
Parameters
parameters:UnderstandingTargetCustomersParameters — Parameters of a task to be executed.
| |
commandName:String (default = null) |
BACommand — A new command.
|
| execute | () | method |
public function execute(parameters:UnderstandingTargetCustomersParameters, responder:IResponder = null):AsyncTokenSends a request for executing a Understanding Target Customers task to the Business Analyst Server HTTP (REST) Service.
A response can be received in two ways—in an optional
responder object passed in parameters
of this method and/or in listeners of fault and taskCompleted
events registered for this task.
The responder is notified first when a response is received and parsed.
Its fault method receives a parameter of the FaultEvent type and its
result method receives a parameter of the BATaskCompletedEvent type
whose result property contains the result object.
After that the received event is dispatched to listeners of this task.
If a response is succesfully received and parsed, the result is assigned to the
lastResult property of this task.
Parameters
parameters:UnderstandingTargetCustomersParameters — Parameters of the task.
| |
responder:IResponder (default = null) |
AsyncToken — Asynch token associated with the response.
|
| name | Constant |
public static const name:String = UnderstandingTargetCustomersTask name.