How Market Potential Report (Business Analyst) works

Market Potential data measures the likely demand for a product or service for your market area by a specific geography level. You can use this report to make decisions about where to offer products and services.

For example, an index of 120 implies that demand in the trade area is likely to be 20 percent higher than the U.S. national average; an index of 85 implies demand is 15 percent lower than the national average.