How Game Plan Chart works

The Game Plan Chart, also referred to as the four-quadrant chart, is an adaptation of the standard scatterplot chart. The chart displays the results of a profile comparison report. The x-axis is based on the percent composition of the target profile, and the y-axis is based on the index values of each segment. The sample chart below graphs the Tapestry segments based on their index and percent composition values.

Game Plan Chart

The Game Plan Chart above is divided into four quadrants: Core, Developmental, Niche, and Other. By default, the Index axis is set to a value of 100. The Percent Composition axis is set to the median percent composition value of all 66 segments in the profile. These values can be manually adjusted by clicking and dragging the axes on the chart. Each of the four quadrants is explained below.