How Desire Lines works

Desire lines, or spider diagrams, are a series of rays drawn from each customer to the associated store location.

There are three ways to generate desire lines:

After the desire lines are created, you can create a thematic layer using the output feature class. The thickness (or color) of each desire line can be symbolized to be proportional to the weighted variable for that particular customer. Desire lines can be weighted by any number in the customer database. For example, a hospital might weight each patient line by the number of hospital stays per year. Insurance policy holders might be weighted by the number of policies or the dollar value of claims.

How desire lines are used