How Game Plan Map works

The Game Plan Map is created from the result of a Game Plan Chart in which a target profile is compared to a base profile.

The Game Plan Chart, also referred to as a four-quadrant chart, is an adaptation of the standard scatterplot chart. The chart displays the results of a profile comparison report. The x-axis is based on the percent composition of the target profile, and the y-axis is based on the index values of each segment. The sample chart below graphs the Tapestry segments based on their index and percent composition values.

Game Plan Chart

The Game Plan Chart above is divided into four quadrants: Core, Developmental, Niche, and Other. By default, the Index axis is set to a value of 100. The Percent Composition axis is set to the median percent composition value of all 66 segments in the profile. These values can be manually adjusted by clicking and dragging the axes on the chart. Each of the four quadrants is explained below.

The sample graph above illustrates how each of the four quadrants of the Game Plan Chart are assigned a color. All the segments that fall into the Core quadrant are within the dark blue section of the graph. All segments are assigned a color based on the quadrant in which they display in the chart.

The four-quadrant map should only be created at the block group layer, since this level of geography has a single segmentation assignment. In the example below, a section of block groups in San Francisco, California, has been mapped in conjunction with the graph above.

Game Plan Map